I build and lead in-house creative studios that operate as strategic growth engines. My work connects brand, storytelling, and systems through the design of teams, workflows, and platforms that help organizations translate complex strategy into clear, compelling narratives at scale.
The work below reflects that approach - creative built with intention, structure, and measurable impact.
The Motown
Luxury Yacht
I had the incredible opportunity to produce a marketing campaign involving an 82' Pershing luxury yacht in Newport Beach. As the creative director on this project, I had to overcome several challenges, including yacht availability and poor weather conditions.
The biggest obstacle was taking the drone off from the bow of the boat, which was very unstable. I also needed to fly the drone standing next to the captain so that we could both communicate direction and speed - all while outrunning an angry flock of seagulls.
Ultimately, the shoot was a success. I also produced, edited, and directed a series of videos that were used across social media platforms.
