I build marketing teams and the systems behind them, turning complex ideas into clear stories that earn attention and drive business results.
My work brings together brand, content, media, and demand generation, shaped by a founder's and filmmaker's instinct for story.
The work below shows that approach in practice.
Pacific Life
At Pacific Life, I built the Institutional Division's marketing function from the ground up and lead the team that turns complex retirement and pension strategies into stories people understand and act on. We don't make one-off assets. We build a connected system of video, audio, written, and social content that keeps working long after launch.
Together, these pieces show how I approach marketing: strategy, story, and execution working as one system, built to earn attention over time and turn it into real business conversations.
The Power of a Promise
Pacific Life's national brand campaign. As part of the core team of the enterprise Brand Council, I helped oversee post-production, music licensing, and rollout.
From Service to Civilian Success
The Wave Strength, Episode 66The Telly Award-winning podcast and video series I created and host. Its candid conversations with industry leaders keep building search and AI visibility long after each episode airs.
Securing Futures
A narrative-led film featuring Pacific Life leaders Brian Woolfolk, Mike Domingos, and Karen Neeley. It puts a human face on pension risk transfer and the retirees behind every transaction.
Enhanced Income for an Active Retirement
A motion graphics explainer that turns a complex income strategy into a clear, simple story that's easy to reuse across sales, web, and social.