I build and lead in-house creative studios that operate as strategic growth engines. My work connects brand, storytelling, and systems through the design of teams, workflows, and platforms that help organizations translate complex strategy into clear, compelling narratives at scale.
The work below reflects that approach - creative built with intention, structure, and measurable impact.
Harcourts Luxury
Auction Platform
When a Ritz Cove property in Dana Point proved unsellable through traditional channels—even after representation by several of Orange County’s top brokers—Harcourts Monarch Beach engaged me to help reposition the opportunity through storytelling.
The objective extended beyond selling a single home. In parallel, Harcourts sought to elevate awareness and credibility for its Luxury Auctions platform, which had not yet been used to sell a property of this scale. The challenge was to articulate both the value of the auction model and the distinct character of the property, while honoring the seller’s highly specific creative vision.
Over a five-month engagement, I led the development and production of a multi-asset storytelling system designed to do both. Working closely with the seller and Harcourts’ team, we created a series of films that showcased the home, the surrounding lifestyle, and the auction process through a refined, personalized lens. The content was strategically released over time across Harcourts’ corporate website and social channels, supported by a broader marketing kit that included video, social campaigns, and architectural photography.
Ultimately, the home sold for $11.7 million.